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Yesterday morning, Mike Ullman gave the keynote at Shop.org FirstLook in Orlando. Mike is the Chairman and CEO of J.C. Penney. He described JC Penny’s efforts to integrate their stores, web, and catalog efforts, and how they’re using their $1B+ annual media spend.

Ullman on the Penny’s customer:

She has too little time, too little money, and two little kids.

(Can you describe your target customer as well in 12 words?)

Ullman on organizational change:

Until the CEO says something 100 times, no one believes it.

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Comments

  1. LuAnn Kachelein, February 18, 2007:

    hi-

    I frequently put in orders to Penny’s. Yet I have been having extreme difficulty with the returns. This time, I ordered a oxford shirt (women’s size 14-white) that was defective. I also ordered a women’s pair of shoes (size 8 1/2 wide) that was too big and I sent both back. I noted (I highlighted) on the back of the paper that I only wanted an exchange. I wanted a new white shirt ( please undefective) and I wanted a smaller size pair of shoes (black size 8 wide). I just got off the phone with “kicki” who said that everything is always credited. I told her that on the back of the paper, that I was very clear of what I wanted done. I’m tired of the foul ups of Penny’s.

    LuAnn Kachelein

  2. Constance Leonard, May 29, 2007:

    I ordered a chest on line from J.C. Penny. Today I receive letter welcoming to J.C. Penny Family Rewards, plus a $10 rebate voucher. I am automatically enroled in this club for $9.95 monthly unless I call in to cancel. They have my credit card number!! It states I authorized this by phone WHICH I DID NOT. Watch out senior citizens!!

  3. Victor Joris, February 1, 2008:

    Dear Sir ,
    On November 11th I opened an account at the J.C.Penney store in the Regal Court Shopping Center on Youree Drive, Shreveport ,LA. On November the 27th I received my bill. Imagine my surprise when I opened it ,I could not read one word .It was all in Spanish,a language I do not speak, read ,write or understand . I spoke to the sales ladies in English, opened my accout in English and received my receipts in English.I do not undersatnd why I would receive a bill printed totally in Spanish.
    I wrote the store manager and asked if they would accept pesos as payment.
    Not only did I receive an additional bill with DUPLICATE stamped across the face the letter implied I had asked for an additional copy .
    Needless to say after that I sent another letter with my new crdit card in pieces back to the Youree Drive store manager.
    Not that it matters much to J.C.Penney’s but I shop at all the other fine Department Stores and Specialty Shops in Shreveport and Dallas, receive my bills in English and pay in dollars.

    Victor Joris
    P.S. I did pay my bill in ample time and closed out the account.

  4. Alan Rimm-Kaufman, February 24, 2008:

    Hi LuAnn, Hi Constance, Hi Victor –

    I sent Mike a letter referencing your complaints.

    Cheers –

    Alan

  5. Bernard Bartels, April 9, 2008:

    Dear Mr. Ullman:

    On January 18, 2008 I stopped into the JC Penney’s Optical Center at the Millcreek Mall in Erie Pa. to take advantage of the ongoing sale on eyeglasses and lens.
    I informed Denise the representative who waited on me that I wanted the same lens I had on my existing glasses, which were progressive lens. This would be the only way I could do a comparison of there prices and my Optical Center prices. The price given me was within the range I was looking for. The only discussion by Denise on the eyeglasses and the lens was that progressive lens would be supplied. I also asked for the scratch resistant to be applied to the lens which Denise stated the extra cost of this item which was ok. I also ordered a pair of sunglasses that were on sale with progressive lens. This was the only help Denise discussed on the eyeglasses and lens.
    When I was contacted to come in for a fitting I informed Denise that the sunglasses were causing my eyes to see somewhat like a double vision. She went into the back room and tried fixing them. The second time was not much better but I told her I would wear them for awhile in the sunlight and see if it was any better. Then I had a fitting for my regular glasses, which I informed Denise that I could see very well with them.
    About a week later I stopped to see Denise about some of the problems I was having with the glasses. The sunglasses were still a little off, so she adjusted them again. I said I would try another week with them. Then I informed Denise that the regular glasses were way to heavy and was giving me headaches. She put larger nose rests on the glasses, but they were still too heavy. Denise informed me that she could send them back in and have polycarbonate lenses installed for an extra $60.00. I informed Denise that I had polycarbonate lenses in my original glasses and I was under the impression that I would receive the same in the new glasses. Denise never went over the different lens material or the different progressive lenses that were available. I depend on the sales person to inform me of all the aspects of ordering glasses.
    If Denise would have advised me that she was selling me the least expensive lenses but charging me a top dollar I would not have placed my order. I was basing my decision to order on a comparable match to my existing glasses.
    I’m hoping that JCPenney’s can help on this misunderstanding and live up to there reputation they have on customer satisfaction. I realize Penney’s Optical has a no refund policy even though the sales receipt states different. At this time I have a pair of glasses I can’t wear. I believe this was possibly, a bate and switch.
    Thank You
    Bernard Bartels
    608 Venango Ave.
    Cambridge Springs, Pa. 16403
    814-398-4786
    Pennbart@hotmail.com

  6. Gary Price, May 7, 2008:

    Hi I don’t know if this is the right place to come to but heres my problem My 61 year old widowed sister is having trouble with Penny’s credit dept. They put a bankrupcy on her credit report Its not her. When she contacted them they told her its her problem to take care of their mistake I remind you that she is a 61 year old widow with until this perfect credit Is this really the corect way to treat older people. You make a mistake and tell them to bad. Fix it yourself. This has her very upset.
    Thanks
    Gary

  7. Anna Sievert, June 19, 2008:

    I wish to cancel this thing “Fun Family Rewards”. I have no recollection of having joined it.

    Thanks
    anna

  8. Viktoria May, August 24, 2008:

    I recently went into a newly opened JCP store at The Regal Court Shopping Center on Youree Drive, Shreveport ,LA. I thought that since they were new and had the Sephora counter where the fragrance and skin care items are sold that they would have the hair care line “Carol’s Daughter”, which caters to women of color and carries all natural products. To my surprise after walking into the store and into the sephora area, that I would be snubbed by an associate there as well as the products that the web site advertises as sold there wasn’t. I feel that JCP should offer products and services for every walk of life instead of catering to one. I stopped being a jcp customer long ago and it seems I made the right decision. only now I will be more vocal to friends and family about my experiance.

  9. Antoinette Davenport, October 31, 2008:

    I have been a long time customer of JCPenny and am also a cardholder. I never shop online as I hate paying shipping costs, however I received a coupon in the mail offering me $10 off a purchase of $10 or more. The coupon was only good until November 1st so I decided to shop online for a Christmas present as I didn’t have time to go to the store before the coupon expired. I selected a cookbook which was not on the exclusions list. The promotional code would not apply. After speaking with customer service they said a cookbook is considered cookware (who knew?) and that was on the exclusion list. I said that I don’t think that’s technically cookware and as a long time JCPenny customer and cardholder I would ask that they apply the discount. Both the rep and her manager both refused. The manager went as far as to tell me that losing a customer is worth saving $10 to JCPenny. I worked in customer service for many years during college and worked for very high end stores. We would never turn a valued customer away over such a petty amount. I have tried to find the direct contact information for the Customer Service Manager but have not been able to locate it yet. I hope others read this and realize what you are really worth to this company.

  10. Pamel A. Knowles, November 17, 2008:

    I wish to cancel the FUN FAMILY REWARDS as of today November 17, 2008. I am unable to continue monthly payment for it. However I will pay the curent bill of $9.95.

    Thank you.

    Pamela A. Knowles

  11. Ellaine Angelo, November 18, 2008:

    I am being hounded by credit collections because
    JCPenney sold my acct to them. They say I owe 100.00
    and can give me no explanation of when and what was
    charged. I always pay my bills on time but I never received
    a bill from JCPenney’s.
    Now there is a black mark on my credit report from
    JCPenney and the credit collection company.

  12. Cynthia Murphy, November 30, 2008:

    I wish to cancel this membership. It is of no use to me. I have had no benefit from this membership and I’m throwing my money away. I would appricaiate this matter taken care of imediatly so I do not have to contact my credit card company
    Thank you

  13. Rosalie Bradburn, March 31, 2009:

    I paid my JC Penny account on line March 2, 2009 and it was returned. No information was sent to me on this. Then I got my next statement and I saw that my Payment of #350.oo was returned and I had late fees etc.

    I went to the JC Penny Store in Evansville IN and gave them my cut up credit card paid my account in full and asked that my account be closed.

    I applied for a loan at my bank only to find out my credit score had dropped. Because JC Penny had claimed me as deliquent in payments. I have had this account since 1996 and had never been late, and paid my bills in full the following month.

    I called five (5) different numbers in Texas on 30, 2009 before I talked to anyone familar with this problem. I was treated with disrespect, and was told ” You should have known you could not pay on line with a debit card.”

    All I am asking is that my account is removed from my credit report as deliquant and my credit score restored.

    Like I told the manager at Evansville IN, JC Penny does not sell anything I can’t buy in another store locally.

    Please respond as soon sa possible.

    Rosalie Bradburn

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