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Date Archive: February 2007

Simpler Writing, Better Conversion?

Could clearer web copy improve your web usability and conversion? Check out the writing style at Simple Wikipedia.

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Karl Fisch: “Shift Happens”

Karl Fisch, a high school administrator in Littleton, Colorado, stirs Thomas Friedman’s flat world into Ray Kurzweil’s exponential speedup to ask how these will impact education. Short provocative video.

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Protect Private Data With A Privacy Wall

The folks over at Wesabe describe a neat idea for protecting private data in a database: they call it the “privacy wall.”

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Custom Excel Graph Types

Hadn’t known Excel allowed custom graph types — a real timesaver.

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What we’re reading: Joel Spolsky’s User Interface Design for Programmers

A user will stop and ponder each option presented to him wondering “What is this? Do I need this?” And in that split-second, your offer can lose its grip on that user’s attention.

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Google Launches GoogleApps

Taking clear aim at Microsoft Office, Google announced Google Apps Premier yesterday. The real killer app will be Google Apps running inside a corporate firewall, perhaps by year’s end.

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Interview: MMI’s Chris Ray On Driving Visits and PR Through Microsites

Chris Ray of Money Management International shares advice and learnings from MMI’s successful December ‘06 microsite, Regiftable.com.

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Site Reorgs and Linkrot: Don’t Break Links

Inbound links are precious. Not only do they matter to search engines, but they reflect the interconnected relationships of pages and people and ideas on the web. When reorganizing your site, don’t break the old links. Redirect visitors to the new URL.

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What We’re Reading: The WalMart Effect, by Charles Fishman

I highly recommend Charles Fishman’s “The Wal-Mart Effect.”

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Repairing A Broken or Corrupted Outlook PST

My Outlook PST file died badly this week. The key steps for me to recover the file was scanpst.exe and using Outlook’s “Export As PST” functionality.

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Web 2.0 Video: Web 1.0 and Text

All good movies stand up to repeat viewings. Here are some thoughts after another look at Michael Wesch’s video on Web 2.0.

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Search Tip: In-house, or Outsource?

George Michie on PPC management: “Outsourcing is a great choice for many retailers, but not all outsourcing solutions are good ones, and sometimes the DIY solution is the most cost effective.”

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Larry Becker: Effective Websites Seminar, DMA, February 20

I’ll be giving a DMA Virtual Seminar on increasing site usability and conversion on Tuesday February 20, at 1 PM EST.

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Search and the 2008 Presidential Elections: Most Campaigns Aren’t There Yet

Search will play an important role in the ‘08 elections, but the campaigns haven’t gotten into gear yet.

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17 RSS Marketing Ideas

17 ideas for using RSS for online marketing.

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150 Top Marketing Blogs

Delighted to see our blog named to Todd And’s list of 150 Top Marketing Blogs. We’re honored.

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Snow Day Tomorrow — Via RSS

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

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Ephron & Pollak on General Advertising

I don’t understand why any firm would run advertising they can’t track, or would run advertising which costs more than it returned.

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Search Tip: Watch Your Match Types

Match types are a critical — but too often overlooked — aspect of paid search. Put time and testing into your match type decisions — you’ll be well rewarded for it.

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Little Known Way To Determine How Much To Advertise

Ever ask, “How much more or how much less ought I be spending on advertising?” Here’s a simple model with accompanying Excel spreadsheet to help answer this question.

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Yahoo Pipes

Yahoo Pipes is a beta Yahoo service that allows non-programmers to create RSS mashups.

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John Chow: Interesting Ramblings of a Dot Com Mogul

When I encountered John Chow’s blog last year, I first found his writing annoying. But over time his blog grew on me, and I’ve found John’s advice on generating links and traffic to be solid.

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18 Assorted Links

18 assorted interesting links, no particular theme.

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Leo Tolstoy and your website conversion rate

Usable websites recognize that “pattern” does not equal “clone” or “cookie-cutter.”

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Video: Michael Wesch on Web2.0

Michael Wesch of Kansas State University on web 2.0.

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