| Title: | Jim Novo: Share vs. Profit |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/27/jim-novo-share-vs-profit/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2007
- 0 comments
Jim Novo’s a smart guy. For years now, Jim has been providing solid advice on the strategies and math needed to advertise profitably. His recent post on share vs. profitability is spot-on for direct markers.
We’ve written about J. Scott Armstrong’s research before (”Business Is Not A Sporting Event“, 12/13/06) Jim’s post on Armstrong is worth reading (and not just because he backlinks to us). Check it out.
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