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Alan Rimm-Kaufman

AMZN Posts Strong Holiday ‘06 Sales

A quick followup on the “was holiday 2006 good or bad for paid search advertisers” discussion (for example, see this post on the Shop.org blog):

According to DMNews, Amazon had a boomer holiday, reporting sales up 26%, setting all-time company records. (AMZN)

That’s not a direct evaluation of 2006 PPC performance. But it does suggest that Holiday ‘06 results clearly weren’t universally weak.

Some retailers had great seasons, and some did not.

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