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In the category of “things that make you go hmm”, John Chow points out that Google pays FireFox for clicks generated from the FFox search box, and suggests FFox may eventually become Google’s largest traffic source.

This makes perfect sense once you think about it, but it hadn’t ever crossed my mind. Personally, the FireFox search box is how I reach Google for every search I do.

Chow reports this space generated $50mil in 2005.

Assuming no growth from 2005 to 2006 (gross underestimate), and assuming my Firefox layout is pretty typical with a 1.5 inch by 0.25 inch Google search box, that works out to an annual rent rate of roughly $19 billion dollars per square foot. Hmm.

Firefox Google Search Box

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  • George Michie: Chris, I wouldn't be surprised if that's a real number. Inc says they have 550 employees, so their income would have to be $50...
  • George Michie: Hi Christian, I suppose they take the same percentage hit off their commission that the retailer does. To my thinking it's the...
  • Chris Zaharias: I read the magazine on a flight Sunday and recall seeing iCrossing on there at ~~$100M in revenues, and thought the same thing of...
  • Alan Rimm-Kaufman: Christian -- I didn't mean to imply all retailers will face Q4 losses. But it is not improbable that many retailers will be...
  • Christian Little: Despite the economic crisis, how could most retailers be facing a Q4 loss? For most retail this is the best time of the year, you...
  • Christian Little: That's pretty remarkable...makes me want to build a coupon site lol. Don't coupon sites take a huge hit in commissions though...
  • Stephen Schramke: Sage advice. Thanks for sharing!
  • George Michie: Could be Neil. I have my doubts. My suspicion is that there just isn't much work being done, other than taking commission checks to...
  • Neilzb: Those numbers are pretty remarkable, but if I had to guess I would say that it’s possible that they are just 8 people 'outsourcing' full...
  • Jeff Cornejo: I disagree that a revenue/employee ratio shows ANY kind of profitability. If anything, a mostly-passthrough model, with high...
  • George Michie: Hi Dan, The IP address of the advertiser isn't a factor, anyone can run geo-targeted ads regardless of where their website resides....
  • dan shipe: Hey, me again. What about possible exploits to this system? Adwords must evaluate the geographic region based on the IP address of the...
  • Mark Matsusaki: I think I'm in agreement with the previous posting in that ROI is the metric used by many decision makers to measure the value of...
  • George Michie: Thanks for your comments Ophir, you raise excellent points. Particularly as Geo-targeting competition in different areas moves...
  • SEO Services: Nice Post. Thanks for sharing this information with us.

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