Date Archive: January 2007

I’ll be speaking at the AMA’s “Hot Topic” series on paid search in San Francisco, New York, and Chicago in April, May, and June.

What is intriguing about the Zombo.com search engine is its sheer breadth — you can do anything at Zombocom.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

I’m pleased to be speaking at the Spring 2007 NEMOA conference at the Royal Sonesta in Boston, 3/21/07.

Microsoft continues to lose search market share. And switching from serving Yahoo ads to their own AdCenter paid search system has decreased revenue per search. Ouch.

Jim Novo’s post on the Wharton share vs. profit research is spot-on.

When the world’s largest web retailer begins placing product names in urls for organic SEO benefit, that is noteworthy.

Rosenberg tours many of the key ideas and people of the modern software movement. Kudos for smartly organized writing covering a lot of difficult terrain.

Incredible and strange online art from Masayuki Kido.

We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.

Readers would have been better served if Inc. magazine treated their February cover story on Second Life like a real business article, rather than a social phenomenon piece.

Keeping important files on a thumb drive is convenient, but can pose a security risk if the drive was lost. One solution is encrypting the contents of thumb drive and making daily backups.

Here are 12 tips for winning at paid search in 2007.

Avinash Kaushik of Occam’s Razor offers 10 key questions to ask potential web analytics vendors.

Google advocates for test driven development, no matter where an engineer sits.

Google missed renewing google.de, and so lost control of their German domain for several hours. If this can happen to the leading firm on the web, it can happen to you.

I’ll be giving a Marketing Profs seminar on Feb 8th on advanced search marketing.

An assortment of recent links compiled from the Marketing Carnival and elsewhere.

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

According to DMNews, Amazon reported holiday 2006 sales up 26%, an all-time company record.

Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.

Yahoo has started campaigning Firefox users to change their default search engine from Google to Yahoo. Big big money at stake.

If you’re not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.

This post introduces “The Effective Website” a bi-monthly column I’ve begun writing for Multichannel Merchant magazine. This month’s column is about social tagging and e-commerce.