| Title: | Rant: Amazon’s Poor Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/26/rant-amazons-poor-site-search/ |
| Printed: | October 12, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 26, 2006
- 0 comments
User testing shows search is the most important navigation path for online shoppers.
Poor site search is inexcusable in 2006.
So why is search so poor at Amazon? They own A9, for goodness sakes!
A single typo when searching Amazon — no results.
Similar word substitution when searching Amazon — no results. (Google knows what I really mean when I type “surowiecki wisdom of crows“, why doesn’t Amazon?)
What might really good site search do to AMAZN revenues? Or, as such a dominant e-retailer, do they assume shoppers just will keep querying until they find what they want, knowing AMZN has everything?
Sheesh.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Possibly Similar Posts
- Amazon’s “Customers Vote” Promotion
- Amazon Places Keywords in URLS
- Cheaper Than Free: -$5 Shipping at AMZN’s Endless.com
- AMZN Posts Strong Holiday ‘06 Sales
- Naming is Power, or, Tagging Makes Some Folks More Equal than Others
Trackback
http://www.rimmkaufman.com/rkgblog/2006/12/26/rant-amazons-poor-site-search/trackback/No Comments Yet
Your comment will be first!
Your Comment