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Alan Rimm-Kaufman

Google: The Brand, The Monetization Strategy

Title: Google: The Brand, The Monetization Strategy
URL: http://www.rimmkaufman.com/rkgblog/2006/12/18/google-monetization-strategy-and-the-brand/
Printed: October 7, 2008
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Interesting riff from Robert Scoble on Google’s adopting a more MSFT-like approach to monetization, and what that means to site owners, to the public, to Microsoft, and to Google. Well worth a read.

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