RKG Logo 434-978-4300

I’ve shared some of our favorite web design books, favorite IT books, favorite AJAX books, and favorite blogging books. Continuing with the “favorites” theme, here are three recommended books on creativity. I have three requirements for this genre: they have to be fun, they have to be actionable, and they have to contain a rush of new ideas. Here are three books which do.

Jump Start Your Brain
This is an old book from Doug Hall, consultant, NPR host, and former P&G marketeer. Lots of great tips and exercises to push your brain in new directions (”Which solution would make your boss, your banker, your partners exceedingly uncomfortable? Which solution would draw coverage from the Wall Street Journal? From the Weekly World News? Which solution would turn your weaknesses into strengths?”) Out of print, but still available for a couple bucks on Amazon from third-party sellers.

What a Great Idea!: The Key Steps Creative People Take
Great book of solid tips for sparking new ideas from Charles Thompson. Here’s one: “Find and hang a picture of your vision on your wall. NASA has lots of pictures of space stations and the moon.” And another: most people have a dominant nostril (really!) and if you breathe exclusively through your non-dominant nostril for several minutes, your thinking will head in a new direction (works for me!)

The Circle of Innovation: You Can’t Shrink Your Way to Greatness
Tom Peters collected riffs from 60 of his seminars and presents them here in a ADHD frenzy of slide sets. When I am mulling a business problem, I sometimes like to flip through this book at random and force myself to see if there’s a link between the random riff and what I’m trying to solve. Very high ratio of Big Ideas to Pages — lots of pictures, no dense text. Good in small doses, like chocolate truffles.

Add additional suggestions for other great creativity books in the comments.

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Related Posts

Comments

  1. Rachel Schoenewald, December 14, 2006:

    Not so much a book suggestion, as my way to think bigger: go see the Astronomy Picture of the Day

    http://antwrp.gsfc.nasa.gov/apod/astropix.html

    Fantastic pictures, and a reminder that there’s more to it than my desk.

Your Comment

Trackback

http://www.rimmkaufman.com/rkgblog/2006/12/13/favorite-creativity-books/trackback/

Email Updates

Categories

Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

Blog Stats

  • Posts: 947
  • Words: 450,092
  • Comments: 2,843

Administration