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Alan Rimm-Kaufman

FTC Moves to Unmask Word-of-Mouth Marketing

Title: FTC Moves to Unmask Word-of-Mouth Marketing
URL: http://www.rimmkaufman.com/rkgblog/2006/12/12/pay-per-post/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Kudos for the FTC stepping in to regulate word-of-mouth advertising. When someone is paid to promote a product, they have a ethical obligation to disclose that payment — and now they will have a legal obligation as well.

Story from the Washington Post: FTC Moves to Unmask Word-of-Mouth Marketing

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