| Title: | Pixel Tracking Inside Google Checkout |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/11/google-checkout-tracking/ |
| Printed: | October 7, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 11, 2006
- 0 comments
Google Checkout revenue had been “invisible” to retailers who use tracking pixel to monitor sales can conversion. As of last Friday, Google now offers a XML spec tell Checkout how to generate a tracking tag on their checkout confirmation page. Full details on Google Checkout blog last Friday. RKG pixel tag fully supported at the order level — this new Google API doesn’t share back SKU level info with the retailer or the agency.
Good work, Google Checkout Team — thanks for providing this important transparency.
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