| Title: | Microsoft’s “Search Master Steve” |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/26/microsofts-search-master-steve/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 26, 2006
- 2 comments
Reaching out to small businesses via offline marketing is smart for Microsoft adCenter.
The weekend mail brought an eight page mailing from Microsoft. Heavy paper stock. First class indicia. The campaign features “Search Master Steve”, announcing he’s “here to help.” Search Master Steve is wearing a blue sweater, jeans, heavy black specs. He offers $100 in free clicks for new advertisers, and three tips: (1) Choose keywords wisely. (2) Write good copy. and (3) Put your ad where the buyers are. (Tip 3 doesn’t explicitly name MS adCenter… hmmm.) Steve also appears on p. 37 of the December issue of Inc. magazine. Full page ad. Same outfit. Hand on chin, Steve suggests “Clicks don’t make you successful. Customers do.”
Does personalizing this B2B print campaign via a “Search Master” character make the creative stronger or weaker?
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Welcome Steve, and Congrats Larry Steve Bosley joins RKG as our new VP Marketing, and Larry Becker transitions to VP, Web Effectiveness. ...
- Steve Souder Speed Up Your Site Google Tech Talk Video Here's a video from Steve Souder speaking about site speed at Google in November....
- Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady Looking at Q1 numbers for our client base, Google continues to gain paid search market share....
- March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo....
Comments
Your Comment
Trackback
http://www.rimmkaufman.com/rkgblog/2006/11/26/microsofts-search-master-steve/trackback/Blogs Citing This Post
- Pingback: Wake up Search Master Steve « SEOSOS on January 31, 2008
i happily tossed my packet in the trash.