| Title: | Interview: SEO Guru Stephan Spencer |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/14/interview-seo-guru-stephan-spencer/ |
| Printed: | October 7, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 14, 2006
- 0 comments
Stephan Spencer of NetConcepts graciously shared his thoughts on SEO in an online interview with us: Stephan Spencer interview.
We’re proponents of exploiting the long tail in paid search marketing. Stephan offered great insight on the long tail in natural search campaigns:
For the average medium to large sized online retailer the SEO traffic opportunity is, according to our research, 38 times greater for non-branded terms than for branded terms. Therefore an online retailer who is doing SEO right should be getting a majority of their traffic from non-branded terms. That is predicated on a very important point: capturing the Long Tail of non-branded traffic is a function of what percentage of your site’s web pages are yielding search traffic.
Thanks, Stephan.
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