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Alan Rimm-Kaufman

Google’s Custom Search

Title: Google’s Custom Search
URL: http://www.rimmkaufman.com/rkgblog/2006/10/24/googles-custom-search/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Google breathlessly announces a free custom search feature, where people can customize which sites are searched and even monetize the results.

Neat looking service. Useful for organizations wanting a powerful search, restricted to certain self-selected sites, and who don’t mind Google branding, advertising, and tracking.

Google links to an example at RealClimate, who’s using Custom Search to let users find information on climate change.


Matt Cutts offers an interesting take, indicating how this product could threaten vertical search engines who don’t “bring anything special” to their niche.

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  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
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  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
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  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
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  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
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  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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