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Alan Rimm-Kaufman

Web Spend Up 152% among Largest Retailing Brands

Title: Web Spend Up 152% among Largest Retailing Brands
URL: http://www.rimmkaufman.com/rkgblog/2006/10/20/web-spend-up-152-among-largest-retailing-brands/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

AdAge reports the Top 200 brands in terms of total ad spend , who collectively spent $24.73 billion in media during the first half of ‘06, up 9% over ‘05.

Web grew faster, taking share from other channels: internet spending among theTop 200 jumped 25.6%, to $1.65 billion.

Among the 20 retailers in the Top 200, their online spend was up 152.3%. Wal-Mart, the largest retail internet advertiser, increasing its spend from $32.5 million from $7.2 million (2006-q1q2 vs 2005-q1q2) up almost five times.

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