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Alan Rimm-Kaufman

WalMarting Across America

Title: WalMarting Across America
URL: http://www.rimmkaufman.com/rkgblog/2006/10/16/walmarting-across-america/
Printed: March 11, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Honest blogging: good. Less than honest blogging: bad.

Business Week outs a seemingly independent travel blog about the wonders of working at Walmart. Turns out the trip and writers were paid by — you guessed it — WalMart.

Nothing wrong about sponsorships. Walmart’s error was neglecting to disclose their financial involvement. Online comporate communication today (”PR 2.0″?) is about transparency and honesty.

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