RKG Logo
Alan Rimm-Kaufman

WalMarting Across America

Title: WalMarting Across America
URL: http://www.rimmkaufman.com/rkgblog/2006/10/16/walmarting-across-america/
Printed: October 7, 2008
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Honest blogging: good. Less than honest blogging: bad.

Business Week outs a seemingly independent travel blog about the wonders of working at Walmart. Turns out the trip and writers were paid by — you guessed it — WalMart.

Nothing wrong about sponsorships. Walmart’s error was neglecting to disclose their financial involvement. Online comporate communication today (”PR 2.0″?) is about transparency and honesty.

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.

Share this post (via email, Digg, Delicious, etc)

Possibly Similar Posts

Trackback

http://www.rimmkaufman.com/rkgblog/2006/10/16/walmarting-across-america/trackback/

No Comments Yet

Your comment will be first!

Your Comment

Email Updates

Categories

Recent Comments

  • George Michie: Thanks for your comments Ophir, you raise excellent points. Particularly as Geo-targeting competition in different areas moves...
  • SEO Services: Nice Post. Thanks for sharing this information with us.
  • Ophir Cohen: The Problem with Positions in SEM The whole concept of positions (1 vs 3 vs 15) has a lot of meaning when the goal of a campaign is...
  • George Michie: Thanks for your thoughts, Jason. I like your metaphor of the millions of query "channels". Indeed it may be that poor converting...
  • George Michie: Thanks Christian, I think they simply present those aggregate figures to highlight the difficulty: the data is incredibly sparse,...
  • Jason Anderson: Interesting Post. Seems likely that the same forces that produce a mix of regional and national advertising on television will...
  • Christian Little: Hey George, Regarding the university study, I read it over and I don't understand all the math, but I don't think it could be...
  • Elaine: Alan, Thanks for the Great post. As Eric mentioned, I'd love to see more on year-over-year analysis when you have it.
  • George Michie: Jonathan, thanks for your comment. I look forward to reading your book! Some Direct Marketers worry that the Big Brand Advertisers...
  • Adsense: Yes your comments are spot on. I hate the possibility of fraud and hope I never get accused by accident. If someone hates you enough they...
  • Jonathan Salem Baskin: I absolutely agree with your post, and am continually fascinated (and somewhat befuddled) by marketers' willingness to...
  • George Michie: Dan, I hear you! Ultimately Google will choose the ad that generates the most revenue. That will depend largely on customer intent...
  • dan: I find geo-targeting an alarming trend. The power of the internet is that you can get information, products and services from around the...
  • Alan Rimm-Kaufman: Oliver -- yes, there's always a tradeoff between sales and profits. Picking that tradeoff is the most important strategic...
  • George: Good point, Christian, Yep, far be it from me to criticize the marketing plans of huge, profitable, growing firms. Ultimately there is "hit...

Blog Stats

  • Posts: 757
  • Words: 335,687
  • Comments: 1,326

Administration

Close
  • Social Web
  • E-mail
Powered by ShareThis