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Alan Rimm-Kaufman

“Yes, you can have a pony”

Title: “Yes, you can have a pony”
URL: http://www.rimmkaufman.com/rkgblog/2006/10/15/yes-you-can-have-a-pony/
Printed: October 7, 2008
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Danny Sullivan bemoans the “clever” headlines at the Official Google Blog here. Good post on why straight-forward headlines work better.

Farewell, clever headlines. In the web 2.0 world, content is often highly syndicated and mashed-up. Embrace straight-forward writing for headlines, page titles, and product names.

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