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Alan Rimm-Kaufman

Virtual Biz

From the “No It Isn’t April First” department:

Brand Republic reports that Leo Burnett has opened a new office inside the virtual community Second Life. Other recent Second Life launches: Toyota, Adidas. IBM’s Wladawsky-Berger suggests virtual worlds will transform business. Wired writes about folks making their living on SecondLife.

If you’ve not checked out Second Life (wikipedia entry) give it a visit.

Some stats to give a sense of scale:

  • total user base: 850k
  • users who’ve logged in last 60 days: 360k
  • Second Life GDP: US $64m.

Big numbers.

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