RKG Logo

Danny Sullivan at SEW comments on a class action lawsuit filed against AOL for releasing search data.

Only a tiny number of the 658,000 affected individuals suffered any real damage to their privacy. But a small number did. If I were the judge, I’d throw out the class in favor of individual suits.

According to TechCrunch,

The suit also demands that user search data not appear in further search results and not be used for commercial or non-commercial purposes. Though this is probably an unrealistic demand to make, it’s also a broad attack on many of the most interesting developments on the web today.

Search data not be used for commercial purposes? Too much money at stake — never going to happen.

The greatest impact this suit will have is increasing the awareness of search logs in the public consciousness. Look for evening news and 60 Minutes coverage on web privacy over the next few weeks.

Check out the AOL logs for yourself: data.aolsearchlogs.com

Amusing cartoon from xkcd about the logs:

(not making light of a very serious issue — just find the cartoon funny)

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.

Share this post (via email, Digg, Delicious, etc)

Similar Posts

Trackback

http://www.rimmkaufman.com/rkgblog/2006/09/26/aol-search-data-release-class-action-lawsuit-filed/trackback/

Comments

  1. Betrayed, October 19, 2006:

    I just found out that my data was released by AOL. After finding my data and reading it, I discovered there were several pieces of information that could potentially identify me.

    What disturbs me most was HOW I found my “private information” was made public on the web.

    I’m a website owner, and used the name of my website for a search. I was horrified when the number one search result was AOLstalker, one of the many websites still showing AOL’s search data.

    Needless to say, I’m both humiliated and embarrassed by this. I want the remaining AOL data sites shut down, and AOL to pay for the humiliation they caused me and my family.

    Anyone know how I can do this? Can I start my own lawsuit against them, or do I have to join the class action suit already in progress?

    Any help on this would be greatly appreciated!

Your Comment

We "do-follow" links in comments. This may help your search rankings. Learn more...

Tags

RKG: ,
Technorati: ,

Email Updates

Categories

Recent Comments

  • Matthew: We use Joomla, I don't see why people complain about it, its very easy to follow and recently we launched JoomlaMafia.com for a place to...
  • Patrick: Google has started in the right direction and its nice to see that they are helping the environment. Other big companies that consume huge...
  • Alan Rimm-Kaufman: That's a marvelously perverse use of Google's tool -- kudos!
  • Tad Miller: The sad thing is, even if you don't select those really bad synonyms, Google's Expanded Broad Match will show them for you. I've...
  • david gonzalez: thanks very much Alan... you rock!
  • Gayle Dallaston: "There is a screaming need in the industry for someone to put together a network of clean affiliates, that will do the hard work...
  • Elbrus: In regards to the economy I just read over at marketingvox.com that multi-channel shoppers spend nearly twice as much on goods and services...
  • John K: I wrote a post about blog spam containing the essence of your law back in 2005, but I said (rather generically and not as quotable): "Any...
  • Bryan: Wow! I don't know how many times I've wished for something like this! Using Perl just never seemed quite as easy as writing a really...
  • Mamacita: This is a great interview! Steve Spangler ROCKS; I check my TV Guide every week so I can find him on "Ellen" or wherever he's appearing....
  • Andrew Moore: I attend YAPC every year, and love it. We depend on contributions from people like you, and each of us attendees are very aware of...
  • Danny: Ok, I'm definitely going to try some of those tips ... nice job!
  • Xurxo: Ryan, you're right on the money for some advertisers when you said that "the best solution involves a combination of geo-targeted terms...
  • Brook Schaaf: It is worth pointing out that search management agencies, which I understand Rimm Kaufmann to be, often regard affiliates as...
  • George Michie: Peter, I think the notion of a clean network holds promise, but protestations to the effect: "We're clean, We're clean" aren't going...

Blog Stats

  • Posts: 706
  • Words: 307,812
  • Comments: 1,020

Administration

Close
  • Social Web
  • E-mail
Powered by ShareThis