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Alan Rimm-Kaufman

Listening To Your Users: Google Shifts Ads Based On Individual’s Click Behavior

Title: Listening To Your Users: Google Shifts Ads Based On Individual’s Click Behavior
URL: http://www.rimmkaufman.com/rkgblog/2006/09/17/listening-to-your-users-google-shifts-ads-based-on-individuals-click-preferences/
Printed: October 7, 2008
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

A post over at SEO roundtable caught a WMW thread discussing position one and position two AdWords results: Google is testing dropping the top-of-page slots and serving 1 and 2 consistently in the right rail for those users who seldom click on the ads when they’re placed atop the organic listings in the SERPs. Polite, sensible, and clever.

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