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- What We're Reading: "The Corporate Blogging Book" , "Naked Conversations", and "Cluetrain"
- September 10, 2006
- 2 comments
We’ve been getting more interested in blogging. We hope rkgblog makes our firm more transparent, letting folks see who we are, what we’re thinking about, and how we think.
So we’re avidly reading some of the more prominent blogging books (”blooks”?) out there.
Scoble and Israel’s Naked Conversations is a great book of corporate blogging case studies.
Debbie Weil’s The Corporate Blogging Book is a bit more buttoned up, but still very useful.
And it’s still worth going back to the original blogging manifesto, penned back in early ‘01 (before blogs even existed): the venerable and breathless Cluetrain Manifesto by Locke, Levine, Searls, and Weinberger.
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Actually, we penned The Cluetrain Manifesto in 1999. It came out in January 2000, just in time to cause the dot-com crash. Or so it seemed to some.
Also, blogging was alredy going strong by 2001. I started blogging in ‘99 and there were many others going long before that — including Dave Winer’s. Dave thought we made a mistake by not blogging, and by not writing about blogging, in Cluetrain. And he was right.
Thanks for the corrections! Because Cluetrain didn’t mention blogs, assumed it preceeded them. And I meant the “breathless” adjective positively — too many bizbooks (not Cluetrain) read like sawdust.
Honored to have your comment — really enjoyed your book.