| Title: | Flyweight Surveys |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/27/flyweight-surveys/ |
| Printed: | October 12, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 27, 2006
- 1 comment
Google relauched SiteMaps as WebMasterCentral. As they increase the statistics provided, this will become a useful resource. More transparency into the crawl and the index are always appreciated.
One great steal-this-usability-idea for retailers is the flyweight “rate this tool” survey. Just three little icons (happy smiley, indifferent smiley, sad smiley) tied to a smidgen of ajax to send the response and remove the icons after a click. Many web surveys are too long and ponderous; this super light-weight “what do you think of this page?” is really powerful.
(Back when I headed marketing at Crutchfield, we tried a similar “rate this page” with a binary “thumbs up / thumbs down” feedback which provided highly useful user feedback. We got the don’t-ask-for-too-much-info part right, but could have done much better on the interface had we kept the survey on the same page and used thumb icons.)
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nice post!! about the length of surveys, :) i could not agree more!
this survey is horrendous:
http://www.corgilabs.com/blog/2006/09/08/fyi-how-not-to-start-a-survey/