| Title: | Staying Private, II |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/24/staying-private-ii/ |
| Printed: | March 15, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 24, 2006
- 1 comment
Surfing the AOL / Google search logs is indeed scary (data here), so I wanted to try out EFF’s privacy suggestions. Myself, I found installing FoxyProxy and Tor to be pretty simple.
Question: Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? (We online advertisers aren’t Big Brother, we just need to match ad sales to ad cost to buy more of the effective ads and less of the ineffective.)
No, I don’t think so. I believe the overwhelming majority (guess: 99.5% plus) of web users won’t care enough about the privacy issue to change their habits or install anonymizing technology. The only long-term concern would be if future browsers automatically and by default used proxies and cookie blocking for identity obfuscation, and I don’t see that happening any time soon. The greatest impact to online advertisers may be in increased public (mis)perception about tracking and cookies. Good idea to make sure your privacy policy is honest, accurate, non-alarming, and written in plain English.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Staying Private The EFF has an interesting post on How To Keep Your Search History Private....
- Protect Private Data With A Privacy Wall The folks over at Wesabe describe a neat idea for protecting private data in a database: they call it the "privacy wall."...
I got a shock today regarding privacy issues when I found this blog today - http://spongebopp.blogspot.com/2008/02/irish-tax-office-catches-up-with-web-20.html
I’m suddenly worried about all the info lying around the web on tons of websites about me.