| Title: | Google provides time-of-day cost and click reporting |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/01/google-provides-time-of-day-cost-and-click-reporting/ |
| Printed: | November 21, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 1, 2006
- 0 comments
Google now provides time-of-day cost and click reporting.
This is a good thing — more transparency helps advertisers.
I’ve written about dayparting before — always remember to calculate the quality of a click by calculating the conversion by time of click, not by time of the conversion — a subtle but important difference.
Good stuff.
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