RKG Logo 434-978-4300
Alan Rimm-Kaufman

Google provides time-of-day cost and click reporting

Title: Google provides time-of-day cost and click reporting
URL: http://www.rimmkaufman.com/rkgblog/2006/08/01/google-provides-time-of-day-cost-and-click-reporting/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Google now provides time-of-day cost and click reporting.

This is a good thing — more transparency helps advertisers.

I’ve written about dayparting before — always remember to calculate the quality of a click by calculating the conversion by time of click, not by time of the conversion — a subtle but important difference.

Good stuff.

Technorati Tags: , , , , , , , , , ,

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Related Posts

    No related posts.

No Comments Yet

Your comment will be first!

Your Comment

Trackback

http://www.rimmkaufman.com/rkgblog/2006/08/01/google-provides-time-of-day-cost-and-click-reporting/trackback/

Email Updates

Categories

Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

Blog Stats

  • Posts: 948
  • Words: 451,089
  • Comments: 2,877

Administration