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Alan Rimm-Kaufman

What’s Your Competitor Up To?

Title: What’s Your Competitor Up To?
URL: http://www.rimmkaufman.com/rkgblog/2006/07/12/whats-your-competitor-up-to/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business. Tips include data cards (a personal favorite of mine), interviewing ex-employees, mystery shopping, cost and print estimates, and SkyMall.

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  1. Jeff Alderman, March 12, 2009:

    If your service provider was working with a direct competitor of yours and didn’t tell you, what would you do? Let’s say you found out about it after the fact. Would you be cool with this?

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