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Alan Rimm-Kaufman

Click Fraud Again: Content vs. Core Search

An article in Financial Times cited by Batelle estimates $800M of click fraud last year. (Danny Sullivan commented this stat is largely based on subjective guesses.)

Repeating my earlier rant, why aren’t journalists writing about the two very different types of click fraud here: content network click fraud (rampant), vs. core search network click fraud (minimal)?

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