Date Archive: July 2006
Direct Marketers are from Mars, Brand Marketers are from Venus
| Title: | Direct Marketers are from Mars, Brand Marketers are from Venus |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/27/direct-marketers-are-from-mars-brand-marketers-are-from-venus/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 27, 2006
- 0 comments
I just got back from my first Ad:Tech, in Chicago where I gave a talk on website conversion tactics.
read more...40% of Google revenue is from Adsense.
| Title: | 40% of Google revenue is from Adsense. |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/25/40-of-google-revenue-is-from-adsense/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 25, 2006
- 0 comments
40% of Google revenue is from Adsense
read more...Controlling Your Message in Google Snippets Via NOODP Tag
| Title: | Controlling Your Message in Google Snippets Via NOODP Tag |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/24/controlling-your-message-in-google-snippets-via-noodp-tag/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 24, 2006
- 3 comments
Google introduced a Google-specific META robots tag value, “NOODP, which tells Google not use the DMOZ description for snippets.
read more...What We’re Reading: Peopleware, by DeMarco & Lister
| Title: | What We’re Reading: Peopleware, by DeMarco & Lister |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/23/what-were-reading-peopleware-by-demarco-lister/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 23, 2006
- 0 comments
DeMarco & Lister’s classic “Peopleware” describe the ingredients for productive people and projects, be it software or other knowledge work.
read more...Early Praise For Yahoo From Our Engineers
| Title: | Early Praise For Yahoo From Our Engineers |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/21/early-praise-for-yahoo-from-our-engineers/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 21, 2006
- 0 comments
Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.
read more...And Rolls On…
| Title: | And Rolls On… |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/21/and-rolls-on/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 21, 2006
- 0 comments
on not losing perspective on the Google forest for the Google trees — no matter how you slice it, what they’ve accomplished in eight years is amazing.
read more...The Google Steamroller Rolls On…
| Title: | The Google Steamroller Rolls On… |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/19/the-google-steamroller-rolls-on/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 19, 2006
- 0 comments
Google gained in market share in June ‘06 for the 11th consecutive month.
read more...Your Good Name
| Title: | Your Good Name |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/18/your-good-name/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 18, 2006
- 0 comments
John Lenser is spot-on: “I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. “
read more...The Old Gray Lady Shrinks
| Title: | The Old Gray Lady Shrinks |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/18/the-shrinking-old-gray-lady/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 18, 2006
- 0 comments
The New York Times announced plans to reduce trim size to cut expenses as readership shifts from paper to online.
read more...Broken Record: Clickfraud and Content, Again
| Title: | Broken Record: Clickfraud and Content, Again |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/18/broken-record-clickfraud-and-content-again/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 18, 2006
- 1 comment
Sounding like a broken record: yet another article on click fraud in the popular press where the writer doesn’t distinguish between content and core search.
read more...Information Pollution And Getting Things Done
| Title: | Information Pollution And Getting Things Done |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/17/information-pollution-and-getting-things-done/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 17, 2006
- 0 comments
A one-minute interruption of your colleagues will cost them ten minutes of productivity as they reestablish their mental context and get back into flow.
read more...What’s Your Competitor Up To?
| Title: | What’s Your Competitor Up To? |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/12/whats-your-competitor-up-to/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 12, 2006
- 1 comment
Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business.
read more...Secure Your Site: OWASP
| Title: | Secure Your Site: OWASP |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/11/secure-your-site-owasp/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 11, 2006
- 0 comments
If you don’t have a security guru on your web development team, make sure your developers read OWASP.
read more...Google Fighting Spam With Quality
| Title: | Google Fighting Spam With Quality |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/10/google-fightings-spam-with-quality/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 10, 2006
- 0 comments
Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective — get over it.
read more...Click Fraud Again: Content vs. Core Search
| Title: | Click Fraud Again: Content vs. Core Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/06/click-fraud-again-content-vs-core-search/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 6, 2006
- 0 comments
Repeating an earlier rant, why aren’t journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?
read more...Content Spam at (at least) 8%?
| Title: | Content Spam at (at least) 8%? |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/07/03/content-spam-at-8/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 3, 2006
- 1 comment
Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.
read more...