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Date Archive: July 2006

Direct Marketers are from Mars, Brand Marketers are from Venus

I just got back from my first Ad:Tech, in Chicago where I gave a talk on website conversion tactics.

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40% of Google revenue is from Adsense.

40% of Google revenue is from Adsense

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Controlling Your Message in Google Snippets Via NOODP Tag

Google introduced a Google-specific META robots tag value, “NOODP, which tells Google not use the DMOZ description for snippets.

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What We’re Reading: Peopleware, by DeMarco & Lister

DeMarco & Lister’s classic “Peopleware” describe the ingredients for productive people and projects, be it software or other knowledge work.

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Early Praise For Yahoo From Our Engineers

Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.

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And Rolls On…

on not losing perspective on the Google forest for the Google trees — no matter how you slice it, what they’ve accomplished in eight years is amazing.

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The Google Steamroller Rolls On…

Google gained in market share in June ‘06 for the 11th consecutive month.

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Your Good Name

John Lenser is spot-on: “I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. “

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The Old Gray Lady Shrinks

The New York Times announced plans to reduce trim size to cut expenses as readership shifts from paper to online.

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Broken Record: Clickfraud and Content, Again

Sounding like a broken record: yet another article on click fraud in the popular press where the writer doesn’t distinguish between content and core search.

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Information Pollution And Getting Things Done

A one-minute interruption of your colleagues will cost them ten minutes of productivity as they reestablish their mental context and get back into flow.

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What’s Your Competitor Up To?

Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business.

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Secure Your Site: OWASP

If you don’t have a security guru on your web development team, make sure your developers read OWASP.

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Google Fighting Spam With Quality

Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective — get over it.

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Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren’t journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?

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Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.

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