| Title: | MSN AdLab Site Demographics Suspect |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/06/27/msn-site-demographics-suspect/ |
| Printed: | March 10, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 27, 2006
- 0 comments
Demographics typically don’t matter that much to traditional direct marketers.
People’s actions (what they’ve bought, what they’ve searched for, etc.) are much better purchase predictors than people’s attributes (gender, race, income, etc.)
Beyond that, online demographic date are often error-prone.
On that theme, I’ve been playing with MSN’s Ad Lab site, where MSN infers the demographics of URLs and queries.
Here a few curious results (27 June 2006):
| Site Demographics… According To MSN AdLab: | |
|---|---|
| Google.com | 100% visitors female (!) |
| Beer.com | 45% visitors female |
| Playboy.com | 42% visitors female |
| query: “supermodel” | 36% searchers female |
| Ivillage.com | 61% visitors male |
| now.org | 41% visitors male |
Hmmm.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Increase Site Speed To Increase Site Conversion Faster sites are perceived as more usable and enjoy higher conversion as a result. ...
- Site Reorgs and Linkrot: Don’t Break Links Inbound links are precious. Not only do they matter to search engines, but they reflect the interconnected relationships of pages and people and ideas on...
- “List, Offer, Package” in the Age of Online Marketing And Site Usability In the traditional offline world, direct marketers have the mnemonic, "list-offer-package." The largest factor in determining the success of your marketing effort is the list,...
- Stop Wrestling Elephants and Start Testing Your Site It’s taken a few more days than expected, but I’m just about dug out from the Internet Retailer Web Design ‘08 show. The most interesting...
No Comments Yet
Your comment will be first!
Your Comment