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Date Archive: June 2006

MSN AdLab Site Demographics Suspect

Initial tests of MSN AdLab demographics seem suspect.

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Pay-Per-Action Adsense

The search blogosphere is buzzing about Google’s pay-per-action AdSense test.

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Search Engines Killing The Clever Headline, Journalist Laments

Steve Lohr laments the loss of clever newspaper headlines due to the growing importance of scoring high on the search engines.

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CPAN: Praising Yahoo, Praising Open Markets

I’m pleased to see Yahoo taking a more open approach to their paid search relaunch.

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Paid Search Dayparting and Time-Based Bidding

When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.

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132 Kids In The Back Room Typing 150 WPM

When the blogosphere errs, it self-corrects amazingly fast. “With enough eyes, all bugs are shallow” applies to open-source news, too.

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Proud Sponsors Of YAPC::NA

We’re proud to support YAPC::NA.

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The technology matters alot. The people matter alot too.

We’re proud of our technology. We’re just as proud as the great folks here who run it.

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AdWords vs. AdSense Click Fraud — Why Do So Few Get It?

Few people are putting enough emphasis on the distinction between search click fraud and content click fraud. That’s the key issue, and it doesn’t get the attention it deserves.

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Googleheads

For a smile, check out the cheesy Googlehead video on youtube.

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Recent Comments

  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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