Date Archive: June 2006
MSN AdLab Site Demographics Suspect
Initial tests of MSN AdLab demographics seem suspect.
read more...Pay-Per-Action Adsense
The search blogosphere is buzzing about Google’s pay-per-action AdSense test.
read more...Search Engines Killing The Clever Headline, Journalist Laments
Steve Lohr laments the loss of clever newspaper headlines due to the growing importance of scoring high on the search engines.
read more...CPAN: Praising Yahoo, Praising Open Markets
I’m pleased to see Yahoo taking a more open approach to their paid search relaunch.
read more...Paid Search Dayparting and Time-Based Bidding
When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.
read more...132 Kids In The Back Room Typing 150 WPM
When the blogosphere errs, it self-corrects amazingly fast. “With enough eyes, all bugs are shallow” applies to open-source news, too.
read more...The technology matters alot. The people matter alot too.
We’re proud of our technology. We’re just as proud as the great folks here who run it.
read more...AdWords vs. AdSense Click Fraud — Why Do So Few Get It?
Few people are putting enough emphasis on the distinction between search click fraud and content click fraud. That’s the key issue, and it doesn’t get the attention it deserves.
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