Date Archive: May 2006
If Gold Rusts, What Will Iron Do?
It looks like the AdSense API will indeed be public.
read more...Restrict Access To Adsense API
I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
read more...Clear writing is clear thinking
All writing is “selling” copy — whether you’re pitching an actual product or arguing for your ideas.
read more...On Trilobites And Search Platforms
Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?
read more...The New Distinction: “Housefile vs. Aquisition” Meets “Brand vs. Non-Brand”
Even from a previous buyer, an order following a non-brand search is likely incremental.
read more...MSN AdCenter Launch: Between A Rock And An API Hard Place
We heartily welcome AdCenter to the mix, and hope launch API issues get resolved quickly.
read more...Letter to the Editor: Why Search Rules DO Work
Holding every PPC ad in a portfolio to the same metric isn’t wise marketing
read more...