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Date Archive: April 2006

Search Arbitrage = Search Spam

PPC Arbitrage Spam: doesn’t seem technically hard to disallow AdSense payments on clicks following a Adwords click…

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Google API: Charges, Usage Fees, T&C changes

An open letter to Google on their recent changes to the Adwords API terms and conditions

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“List, Offer, Package” in the Age of Online Marketing And Site Usability

In the traditional offline world, direct marketers have the mnemonic, “list-offer-package.” The largest factor in determining the success of your marketing effort is the list, or the population you’re reaching.

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  • Catch Him and Keep Him: Larry, you are so right-on-the-money on this topic. My dating advice site leads to the very opt-in gateway page you...
  • Mike Moran: I will check out both of these, Alan. I never thought of using e-mail this way before I started using gootodo as my to-do list. I can...
  • Sue: Open source can definitely be a cheaper way of deploying software but smaller businesses need to make sure they either have in-house skills to...
  • Adam: Great article, good advice. Here are a few other questions, in no particular order, that you should ask if you are looking for first-class...
  • Tracy Glomski: "...we are taking business away from traditional data brokers, because when you click on data brokers and others and you take...
  • George Michie: Hi Jon, thanks for your comments and excellent question. I agree that affiliate orders driven by non-brand PPC are incremental and...
  • Jon: George - I really enjoyed your post and agree with the majority of your statements. Can you provide your point of view on affiliates that make...
  • Mike: It's about time for a service like this. I was surprised to learn jsut a few years back (when Choicepoint lost all their data)that there are...
  • Ryan Douglas: George, Thank you for the reply. Great minds do think alike, and I appreciate the citation in your recent post.
  • Alan Rimm-Kaufman: To Harry's credit, it was vanished at that particular moment in time due to a WP bug. As Geld points out, the trackback link has...
  • Geld Lenen: Harry -> Here. BetterRetail, I still buy stuff through search, even though I try to get a commission from it. My parents, friends...
  • George Michie: Hi Ryan, I don't blame you for asking, but in fact I hadn't read your post until just now. Chalk it up to great minds thinking...
  • Barry Wheeler: Sure this may be important to the "paid dating services", but how does this relate to the massive movement that is taking place with...
  • Ryan Douglas: George, I find some striking similarities to my recent blog post from the 9th... http://www.plumbersurplus.c...
  • Alan Rimm-Kaufman: "He who converts best wins" -- Amen, Chris, we're reading from the same book on that one.

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