Date Archive: March 2006
Web Usability: Reflections On Best Of The Web Judging
| Title: | Web Usability: Reflections On Best Of The Web Judging |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/24/web-usability-reflections-on-best-of-the-web-judging/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 24, 2006
- 0 comments
Why are some websites so good and some so marginal when it comes to usability? After judging this year’s finalists for the MultiChannel Merchant Best-Of-The-Web awards, one sees some very large sites dropping the ball, and some tiny sites hitting homeruns. When it comes to web usability, you don’t always have to be big to be great.
read more...Google Finance: Google’s Algorithmic Origins vs. Yahoo’s Editorial Origins
| Title: | Google Finance: Google’s Algorithmic Origins vs. Yahoo’s Editorial Origins |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/21/google-finance-googles-algorithmic-origins-vs-yahoos-editorial-origins/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 21, 2006
- 0 comments
Google was born from algorithms, Yahoo was born from human editors, and those earliest influences still reverberate.
read more...Paid Search: PPC DayParting and Time Lag Between Click And Order
| Title: | Paid Search: PPC DayParting and Time Lag Between Click And Order |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/20/paid-search-time-lag-between-click-and-order/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2006
- 1 comment
Dayparting PPC bid algorithms need to differentiate between time-of-click and time-of-order, matching each order back to the click responsible for it.
read more...Sharing Value Across The Clickstream in PPC Paid Search
| Title: | Sharing Value Across The Clickstream in PPC Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/19/sharing-value-across-the-clickstream-in-ppc-search/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2006
- 0 comments
For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they “play an important role on the top of the conversion funnel”, we’d respond “maybe, maybe not.” Proceed with care, testing and tracking as you move ahead.
read more...About This Blog
| Title: | About This Blog |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/19/about-this-blog/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2006
- 0 comments
We’re folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.
read more...First Post
| Title: | First Post |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/03/19/first-post/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2006
- 0 comments
The longest walk starts with a single step.
read more...