An update on what we thought was a bug.

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here.

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My interview with Lance Loveday of Closed-Loop Marketing

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Yahoo’s new syndication bidding controls should be a big win for everyone!

Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.

Budgets should generally be avoided. But if they are unavoidable, here are some thoughts on how to manage them.

Linda is one of the smartest people in online marketing.

How could something that sounds so good, be so wrong-headed?

Bing came out of the gates hard in 2010!

Search Marketing Now webinar on the Long Tail.

Search shopper personas anyone?

If not a buying cycle, what is going on?

Yahoo! announced their Q4 ‘09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ‘09, there are still troubling numbers deeper in the report and in RKG’s data.

Multichannel attribution is tricky. How are you handling it?

A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.

Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.

A collection of our most enduring posts from 2009

December growth rates were okay, but the downward trend from October is puzzling.

Dirty Rotten Scoundrels. Affiliate cheats and SEO link spammers.

The long tail matters.

The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.

Landing pages matter in paid search. Don’t let robots pick yours.

Interview with SEO Expert Adam Audette.