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Bing: The Art of Buying Share
| Title: | Bing: The Art of Buying Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/30/bing-market-share/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 30, 2009
- 1 comment
It’s hard to buy loyalty.
read more...Ticking Timebombs in your PPC Program?
| Title: | Ticking Timebombs in your PPC Program? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/22/ppc-trademarks/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 22, 2009
- 6 comments
Could inadvertent trademark violations cost your company?
read more...Bing Shopping & PPC Ads
| Title: | Bing Shopping & PPC Ads |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/17/bing-shopping/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 17, 2009
- 5 comments
A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.
read more...Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 8 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...AdWords $20 Million Class Action Payout
| Title: | AdWords $20 Million Class Action Payout |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/12/adwords-20-million-settlement/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 12, 2009
- 2 comments
Find Out if the Settlement Applies to You.
read more...Bing: A Closer Look at the Numbers
| Title: | Bing: A Closer Look at the Numbers |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/10/bing-numbers/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 10, 2009
- 5 comments
A more careful study yields a different perspective.
read more...Bing: Bang or Bust? Some PPC Data
| Title: | Bing: Bang or Bust? Some PPC Data |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/09/bing-bang-or-bust-some-ppc-data/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 9, 2009
- 4 comments
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.
read more...You Can’t Hunt What You Can’t See
| Title: | You Can’t Hunt What You Can’t See |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/08/javascript-tracking-holes/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 8, 2009
- 3 comments
How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.
read more...PPC Client Services: Waiters or Doctors?
| Title: | PPC Client Services: Waiters or Doctors? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/03/ppc-client-services/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 3, 2009
- 6 comments
Is the customer always right? It depends on the service.
read more...Recovery afoot? PPC Benchmarks
| Title: | Recovery afoot? PPC Benchmarks |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/01/ppc-benchmarks-2/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 1, 2009
- 3 comments
The May data is in, and while one month does not a trend make, we certainly like what we see.
read more...ASCII Art Adwords Worm
| Title: | ASCII Art Adwords Worm |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/31/ascii-art-adwords-worm/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 31, 2009
- 0 comments
The worms.com ASCII wriggler gave me a chuckle.
read more...Monitor Your Brand Online Via RSS
| Title: | Monitor Your Brand Online Via RSS |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/29/monitor-your-brand-online-via-rss/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 29, 2009
- 0 comments
RSS feeds from search results make it easy to monitor your brand across the web.
read more...Offers for Whom?
| Title: | Offers for Whom? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/28/offers-for-whom/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 28, 2009
- 7 comments
Do offers work for you or against you? The answers aren’t always obvious.
read more...Paid Search ROI at SMX Advanced 2009
| Title: | Paid Search ROI at SMX Advanced 2009 |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/26/smx_advanced_2009/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 26, 2009
- 0 comments
RKG will be speaking at SMX Advanced 2009 in Seattle, WA. Drop us a line if you’d like to meet up at the show.
read more...Paid Referrals: Smart Marketing or Corrupt Bargain?
| Title: | Paid Referrals: Smart Marketing or Corrupt Bargain? |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/26/paid-referrals/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 26, 2009
- 2 comments
The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.
read more...GreaseMonkey: Google Reader Gold Stars Automatically Post To Delicious
| Title: | GreaseMonkey: Google Reader Gold Stars Automatically Post To Delicious |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/22/greasemonkey-google-reader-gold-stars-automatically-post-to-delicious/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 22, 2009
- 0 comments
Mentioned earlier, the GreaseMonkey script which pushes starred items from Google Reader into Delicious.
read more...Treating Employees Like Rats
| Title: | Treating Employees Like Rats |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/21/treating-employees-like-rats/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 21, 2009
- 11 comments
If you need carrots and sticks to get your employees to work maybe you hired the wrong people.
read more...GreaseMonkey: Hacking Web Apps So They Work The Way YOU Want
| Title: | GreaseMonkey: Hacking Web Apps So They Work The Way YOU Want |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/20/greasemonkey/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 20, 2009
- 3 comments
GreaseMonkey lets you change how other people’s web pages look and how they function — just in your own browser, of course.
read more...Google Trademark Policy Change
| Title: | Google Trademark Policy Change |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-trademark-policy-change/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 4 comments
Google announced a major change in trademark policy today.
read more...Google Microformats Will Have Large Impact On Online Retail — Not All Good
| Title: | Google Microformats Will Have Large Impact On Online Retail — Not All Good |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/18/google-microformats-will-have-large-impact-on-online-retail-not-all-good/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 18, 2009
- 12 comments
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
read more...Google PlusBox Performance Results
| Title: | Google PlusBox Performance Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/12/google-plusbox-results/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 12, 2009
- 8 comments
Reaction to 6-months of Google AdWords’ PlusBox performance data.
read more...PPC Agencies: The Roots Determine the Tree
| Title: | PPC Agencies: The Roots Determine the Tree |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/11/ppc-direct-marketing-or-branding/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 11, 2009
- 4 comments
My monthly column at SEL, in case you missed it.
read more...Customer Loyalty: A Case Study
| Title: | Customer Loyalty: A Case Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/06/customer-loyalty-a-case-study/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 6, 2009
- 1 comment
Customer lifetime value comes from protecting your customer’s interests.
read more...Yahoo Match Type Games
| Title: | Yahoo Match Type Games |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/05/04/yahoo-match-type-games/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 4, 2009
- 15 comments
Yahoo seems to be following Google’s lead in broadening their notion of relevance.
read more...Social Media and Retail Marketing
| Title: | Social Media and Retail Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/30/social-media-and-retail-marketing/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 30, 2009
- 9 comments
A viral marketing idea using social media.
read more...