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It’s not a Bug it’s a Feature

An update on what we thought was a bug.

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Get Elastic Interview with George Michie

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here.

Technorati Tags: george-michie, [...]

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Interview with Lance Loveday

My interview with Lance Loveday of Closed-Loop Marketing

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Perils of PPC Click-Through Rate Analysis

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

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Yah Hoo for Yahoo!

Yahoo’s new syndication bidding controls should be a big win for everyone!

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Detecting Significant Changes In Your Data

Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.

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Budget Wisely…if you must

Budgets should generally be avoided. But if they are unavoidable, here are some thoughts on how to manage them.

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Interview with Linda Bustos of Elastic Path

Linda is one of the smartest people in online marketing.

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Maximizing ROI: The Wrong Game

How could something that sounds so good, be so wrong-headed?

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Bing Surges: Google buys TV ads

Bing came out of the gates hard in 2010!

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SMN Webinar Feb 18th

Search Marketing Now webinar on the Long Tail.

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Shopper Profiles and Conversion Rates Part II

Search shopper personas anyone?

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Shopper Profiles and Conversion Rates Part I

If not a buying cycle, what is going on?

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Yahoo Q4 ‘09 Financials and PPC Share

Yahoo! announced their Q4 ‘09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ‘09, there are still troubling numbers deeper in the report and in RKG’s data.

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Credit Attribution Survey

Multichannel attribution is tricky. How are you handling it?

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Evaluating a Paid Search Program

A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.

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Mobile Paid Search Data: iPhone Dominant, Android Rising

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.

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Broad Match is No Substitute for the Tail

Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.

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2009 Best of RKG Blog

A collection of our most enduring posts from 2009

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December Paid Search Benchmarks

December growth rates were okay, but the downward trend from October is puzzling.

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How Low is Low?

Dirty Rotten Scoundrels. Affiliate cheats and SEO link spammers.

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How Important is the “Tail”? An Emperical Study

The long tail matters.

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Can Agencies be Rated?

The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.

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PPC Landing Pages: Choose Wisely

Landing pages matter in paid search. Don’t let robots pick yours.

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Interview: SEO Expert Adam Audette

Interview with SEO Expert Adam Audette.

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Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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