Much of life seems to move like a pendulum.

Get the most bang for your buck in paid search by focusing on the highest priority issues.

Some links for tomorrow’s post

Mixing Bing and Yahoo traffic will impact the quality of traffic and influence bids.

High product turnover is a paid search management challenge, which, through well-regulated use of smart tools can be handled effectively.

James, if you have a moment, I have a few questions.

The logic of customer lifetime value applies to paid search agencies, too.

As of Aug 1, 2010.

We’ve previously discussed the benefits of Sitelinks, Product Extensions, and the various pros and cons of those offerings. It’s been a month since AdWords Seller Rating Extensions went live, but is the extension helping or hurting you?

Be careful not to make room for dessert by jettisoning the main course.

Trada provides a crowd sourcing solution for paid search…but will it work?

Out with the pale yellow, and in with the pale purple!?!

On Tuesday, July 20, 2010 at 11:00am RKG will be hosting a webinar with SingleFeed about getting the most value out of your Google Shopping and Google Adwords programs.

Broad Match Modifiers are active for the US! Wooooo Hooooo!!!!

Today, we would like to introduce the RKG RegExp Duck Filter as an alternative method for creating and organizing AdGroups, using the words within the phrases themselves.

Does the auction work the way Google says it does? Maybe, but maybe not.

George rants about myths and the people who propagate them.

“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs south in a hurry.

Your models involve “advanced statistics”. That’s cool. Are they any good?

I’m who, apparently.

Would a simple change to search engine UIs produce a better experience for everyone?

The incremental marketing efficiency can be far more aggressive than the average. Here’s why

We have the finest analysts and highest analyst retention rates in the industry according to many representatives from the search engines. How did we get them?

On June 17, 2010 RKG’s Director of Marketing, Cady Condyles, and Austin Bliss, President and Co-Founder of FreshAddress, will be hosting a webinar discussing Advanced Strategies to Acquire Accurate Email Addresses.

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.