Agenda

Tentative Schedule
8:30-9:30a: Breakfast (TBD).
9:30-10:30: Opening Remarks (Ballroom)

George Michie – “What’s New in Online Marketing and What’s RKG’s Take on It All” (Ballroom)
10:30-10:45a: Networking Break (Ballroom)
10:45-11:45a:Adam Audette – “Solutions for Ecommerce Sites’ Top 5 SEO Conundrums” (Ballroom)
11:45-1p: Lunch (TBD)
1p- 1:45p: Ed Hoffman – “How Web Search Influences Website Expectations” (Ballroom)
1:45-2p: Networking Break (Ballroom)
2-3:30p: Roundtable Discussions (Visit two roundtables. 45 min each.)
Possible Topics: Advanced SEO, Social Media (Session 1: Driving traffic with Pinterest, Session 2: Tying Facebook Ads to Business Goals), Comparison Shopping Engines, Display Advertising – Beyond Retargeting, On-site Search, Text Analysis
3:30-3:45p: Break (Ballroom)
3:45-4:30p: Mike Moran – “Social Media Listening: Do You Know What Your Customers Are Saying About You?” (Ballroom)
4:30-6p: Roundtable Discussions (Visit two roundtables. 45 min each.)
Possible Topics: SEO – Link Development and Social Media for SEO, Social Media (Session 1: PPC & SEO benefits of Google+ Brand Pages, Session 2: Tying Facebook Ads to Business Goals), Paid Search – RKG Stats and Q&A, Display Advertising – GDN vs Utilizing a DSP, On-site Search, Text Analysis