Agenda
Monday, May 23rd
- 7p-9p: Opening Networking Reception (Omni Atrium). Sponsored by Google.
Tuesday, May 24th
- 8:30-9:30a: Breakfast (TBD). Sponsored by Yahoo.
- 9:30-10:30: Opening Remarks (Ballroom)
George Michie, State of the Industry (Ballroom) - 10:30-10:45a: Networking Break (Ballroom)
- 10:45-11:45a: Jim Novo, Profit Optimization: Extracting Value from Customer Data (Ballroom)
- 11:45-1p: Lunch (TBD)
- 1p- 1:45p: Larry Becker, Website Effectiveness (Ballroom)
- 1:45-2p: Networking Break (Ballroom)
- 2-3:30p: Roundtable Discussions (Visit two roundtables. 45 min each.)
a) Results from Multichannel Attribution (TBD)
b) Extracting Value from Customer Data (TBD)
c) Facebook Advertising (TBD)
d) Website Effectiveness Lab (TBD)
e) SEO for eCommerce (TBD)
f) Identifying Unique Opportunities on Yahoo! Search & Bing (TBD) - 3:30-3:45p: Break (Ballroom)
- 3:45-4:30p: Adam Audette & Meg Thompson, Pandas, Farmers, and Updates Galore: What’s New and Different for eCommerce SEO (Ballroom)
- 4:30-6p: Roundtable Discussions (Visit two roundtables. 45 min each.)
a) Results from Multichannel Attribution (TBD)
b) Extracting Value from Customer Data (TBD)
c) Facebook Advertising (TBD)
d) Website Effectiveness Lab (TBD)
e) SEO for eCommerce (TBD)
f) Identifying Unique Opportunities on Yahoo! Search & Bing(TBD) - 7p: Dinner (TBD)
Wednesday, May 25th
- 8:30-9:30a: Breakfast (Ballroom)
- 9:30-10:30a: Andrew Morgan, Multichannel Data & Implications for eCommerce (Ballroom)
- 10:30-11a: Networking Break (Ballroom)
- 11a- Noon: Bon Mercado, Google presents: Mobile Strategies for eCommerce Success (Ballroom)
- Noon- 1:15p: Lunch (Ballroom)
- 1:15- 2:15p: Andrew Morgan, Leveraging Customer Intent Through Display Retargeting & Prospecting
- 2:15- 4p: Meetings with your RKG Analyst or One-on-One conversations with the speakers(Ballroom)
- 3p-?: Historic Tours of Charlottesville (optional)
We look forward to seeing you in Charlottesville! RSVP today!