RKG/PhoCusWright webinar

Searching For Travelers: Overcoming Google’s Hidden Query Data & Other “Innovations” in the Search Results Pages

Join us for a Webinar on October 22nd

 

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/273334368

Your customer is changing. They’re more value-savvy, trained to look for deals and willing to evaluate the next-best-offer faster than you can say, “travel with us!”. But your customer is not the only change you have to deal with. Google is changing their ways and the world of search, too. Limiting (or removing) query data from analytics through their implementation of (not provided). Updating algorithms to make sure they’re remaining ahead of spammers means you have to stay ahead of the curve, too. Not to mention Google’s changes to better understand mobile and voice-based searches. In this webinar, industry thought leaders from RKG and PhoCusWright will help brands to discover how to understand customer intent that’s coming through the Search Engines, even as Google is making it more competitive than ever to connect with customers through search.

Attendees to this webinar will come away with an understanding of:

- How to uncover and leverage customers’ intent, even with Google’s lack of search query data
- How to build a solid Digital Visibility strategy that accounts for Google’s algorithmic changes, like Hummingbird
- How to use recent Search Engine Results changes to your advantage, including:
o The Knowledge Graph
o Authorship
o Carousel
o Search on Mobile Devices

Joining this webinar will give you an upper hand in not only your search strategy, but your overall customer acquisition strategy, as well.

Title: Searching For Travelers: Overcoming Google’s Hidden Query Data & Other “Innovations” in the Search Results Pages
Date: Tuesday, October 22, 2013
Time: 2:00 PM – 3:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server

Mac®-based attendees
Required: Mac OS® X 10.6 or newer

Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet