Sign up for upcoming Merkle|RKG webinars or view recordings from past webinars by clicking the links below.
|The New Era of Mobile Advertising: Insights and Strategies for Staying Ahead of the Competition
July 29, 2015
We’ve entered a new era of mobile advertising. The majority of searches now take place on mobile devices, and the technology that allows marketers to track mobile value has improved significantly. It’s no longer enough to recognize mobile trends; instead, brands must devise strategies for how their business should act on them. Join Yahoo’s Brian Hedrick and Merkle|RKG’s Rachel Schnorr, as they discuss how to drive results in a smartphone dominant world.
|SEO for Enterprise Brands
June 24, 2015
|Google’s Mobile Algorithm Update & SEO Impact
April 10, 2015
Learn about what to expect and how to prepare for Google’s upcoming mobile algorithm change, which will make “mobile friendliness” a ranking factor for mobile pages.
|Travel Acquisition & Customer Retention
January 29, 2015
JetBlue Airways’ Phillip Ma and Merkle|RKG’s Ryan Gibson present 7 ideas and tactics that will help boost online customer acquisition and retention and improve visibility throughout the travel research process.
|Google Shopping Campaigns Post-Migration
September 23, 2014
RKG, Google, and Venus Swimwear discuss initial post-migration results, along with new strategies and best practices for refining and optimizing your program.
|Receive the Gift of a Record-Setting E-Commerce Holiday
August 28, 2014
RKG’s Chief Knowledge Officer, Adam Audette, and EVP-Marketing Strategy, Ryan Gibson, discuss strategies for SEO, PPC, and PLAs as consumers shift to gift-giving mode for the upcoming holiday season.
|Social Media for eCommerce
July 22, 2014
RKG’s CEO, George Gallate, CMO, Dalton Dorne, and Senior Social & Content Manager, Graeme Jamieson, discuss strategies and benefits of social media for eCommerce.
|Google Shopping Campaigns Migration
June 26, 2014
RKG’s Todd Bowman, Director – CSEs & Feeds, and Sarah Carpenter, Senior Analyst, cover the upcoming transition to Google Shopping Campaigns.
|SEO for eCommerce
March 20, 2014
RKG’s Adam Audette, Chief Knowledge Officer, and Ryan Gibson, EVP of Marketing Strategy, cover SEO for eCommerce ‘soup to nuts.’
|Jump Start Your 2014 PPC Program
January 21, 2014
RKG’s Paul Koch, PPC Director, and Mark Ballard, Director of Research offer tips and insights for maximizing PPC programs in 2014.
|Last Minute Holiday Paid Search Tips & Tricks
November 11, 2013
RKG Senior Analysts Ben Hochstetler and Brad Costella share tips on improving paid search programs just in time for the holiday season.
|Searching For Travelers: Overcoming Google’s Hidden Query Data & Other “Innovations” in the Search Results Pages
October 22, 2013
Join Marcello Gasdia: Consumer Research Analyst at PhoCusWright and Ryan Gibson: EVP of Marketing Strategy at RKG as they discuss how to discover customer intent coming through the Search Engines.
|Discovering Traveler Intent Through Search and Social
July 25, 2013
This 60-minute webinar centers on the travel industry and covers the evolution of organic search, how to understand your audience, unravelling the mounds of data about users, theories around content marketing and how the worlds of search and social can be combined effectively.
|Connect the Dots:The Path to Conversion and ROI
July 25, 2013
Join RKG’s Michelle Ulizio and Quantcast’s Jerome Crochat as they discuss the current challenges in understanding the effectiveness of online display advertising and how to apply a new approach to measurement to understand the metrics that matter when evaluating campaigns.
|RKG Link Building for the Long Haul
May 2, 2013
Join Adam Audette and Ryan Gibson as they discuss the SEO best practices for link building.
|RKG SEO Secrets for Enterprise Programs, Part 2
March 21, 2013
Join Adam Audette and Ryan Gibson as they discuss the most common technical SEO challenges facing companies today.
|RKG SEO Secrets for Enterprise Programs, Part 1
February 19, 2013
Join Adam Audette (RKG), Jennifer Seith (CareerBuilder), and Ryan Gibson (RKG) as they discuss how digital experiences drive search & social.