Digital Marketing Report – iOS6

In our most recent Digital Marketing Report, available for download here, we uncover some interesting findings about the issue with iOS 6 secure search, as well as trends around SEO, PPC and more.

In this video we discuss the latest developments in iOS 6 secure search and provide a resource for estimating traffic.

To read the full blog post mentioned in the video, visit http://www.rimmkaufman.com/blog/estimating-google-organic-search-visits-hidden-by-ios-6/17122012/




Resource Links:
Digital Marketing Report Download 
Blog – Estimating Google Organic Search Visits Hidden by iOS 6

VIDEO TRANSCRIPT
Hey, everybody. Thanks for joining us. Here we are with another RKG video. I’m Paul Panteleon, Digital Marketing Manager here at RKG. And if you haven’t had a chance to read our digital marketing report yet, you’re in luck because I’m going to cover some of the highlights for you.

So, why don’t we get started with iOS 6 and the issue there? So, defaulting to Google secure search has caused all kinds of problems for the SEO world, lots of headaches. We’ve written about it on our blog. You’ve probably heard about it all over the place.

Now, according to our research, this problem is not going away anytime soon. In fact, it’s continuing to grow, and we’re seeing more and more direct traffic misattributed and showing up as direct traffic, rather than organic search. One of the bright spots there is that we’re actually seeing paid search clicks passing nearly a hundred percent of the referrers. That’s nice for us. That’s something.

Now, if you’re wondering about what we can do here, we have actually written a blog post about this, estimating site traffic from iOS 6, and if you follow the link that I’m going to include right here below the video, you can read all about that and get your iOS 6 site traffic all figured out. That’ll be helpful for you.

Now, if we actually account for the misattributed direct site traffic, we find that organic site search traffic share is about stable. So it’s not really moving a whole lot. On average, we’re seeing that iOS 6 direct site traffic is causing organic search share to be misreported by about a four percent difference, so it’s coming in at around 31 percent rather than the 35 percent that it really is and where it should be reported.

So, as version 6 becomes more widely adopted, we see the problem continues to grow to a point where now it’s responsible for nearly 90 percent of all iOS traffic. In fact, in Q2 of this year, more than 14 percent of Google organic searches were hidden by this iOS 6 issue.

Okay. Well, I hope this has been helpful for you, and make sure to check out our blog post about estimating organic search visits hidden by iOS 6. And keep an eye out for our next video, where I’ll be talking a little about some of our findings from the Q2 Digital Marketing Report around mobile and social. So, and of course, if you don’t want to wait for that, you can just go ahead and download it now. So, until next time, thanks for watching.