Danny Sullivan and Marshall Simmonds, Part 2
Check out part 2 of Danny and Marshall’s chat where they talk about the +1 button in search results as well as Google+ and it’s implications for search and social.
Thanks again to both of these guys for spending time with us here in the RKG studio!
Marshall Simmonds: You said this morning something interesting that the Plus One button at the search results you started to see it disappear.
Danny Sullivan: It’s gone.
Marshall: It’s gone, and so they’re obviously playing with it. What do you think is happening behind the scenes, outside?
Danny: I think part of it is they don’t like to have things on the search page that people aren’t using, so probably people weren’t using the Plus One button that they put out there? I think that they may find that it’s a better signal if people actually share a search result than if they just Plus One it? There are some complications where it’s a lot like the “like” button on Facebook. When “like” first came out, you just liked it, and then they had share. So, there was like and there was share.
Marshall: Mm, right.
Danny: And they’ve been bringing them together to where when you like, if you click on like and you hold it for a bit, you have the ability to share the like. So, it may be that kind of transformation of putting the two things together.
Danny: We got rid of the button because we actually really wanted to have people do the sharing activity.
Marshall: So, what we’ve done with publishers is we’ve told them that, “Look, we need to be involved with Google+.”
Danny: Do they not want to be in Google+? Are publishers like …
Marshall: If it doesn’t say Facebook, Pinterest, or Twitter, it doesn’t necessarily resonate, because that’s where the herd is. That’s where the herd is feeding right now. But Google+ obviously, we’ve seen the demographics are starting to broaden. You see stories come out that say, “It’s a wasteland, or it’s a ghost town.” I don’t necessarily see it that way. I’m curious if you…?
Danny: Well, I know that any time someone gets a story on Google+ about it being a ghost town or a wasteland, all the Google+ fan boys will come out and say, “No, it’s not! How’s your wasteland now, Mr. Ghost Predictor! Huh? How’s it now?”
Danny and Marshall: Minus one, minus one, minus one! So long.
Danny: But seriously… I think that first of all Google+ is actually a success, and that it has given Google fans a place to be. Apple fans? They go wait in line, and you buy your Apple product.
Marshall: They can talk on Siri?
Danny: They can talk on Siri. Hey, Siri, I love you. (Love you, too, but it’ll never work out). But they have a place to go. They haven’t had that before. And they’re all together. And people who are Android lovers, Google lovers, Google can do no wrong.
Danny: For me it’s funny, because for a long time I have written about Google, and I’ll stick up for them when I don’t, I’ll stick up for anybody when I don’t think they’re being fairly treated, but Google has tended to get more of the attack because they’re bigger. So, then they you’d come back with like, “Well, you just love Google.” And I was like, “No, I just love fairness.” Then you post something on Google+, and people are like, “You hate Google!” And you’re like [muffled air punching, laughter] you know, because it’s that side on the other side.
Marshall: Haters are going to hate.
Danny: So, I think it’s success for them, and I think there are definitely brands and definitely activity that’s there. It is not to the scale of a Facebook.
Danny: Maybe, it’s not even going to be to the scale of a Pinterest if that continues to grow, but I certainly don’t think it’s worth ignoring.
Danny: When you say like, “Well, the brands see the Facebook, and they see the critical mass of Facebook or Twitter”, it’s like you don’t see critical mass from Google search? Because Google search is Google+.
Marshall: That’s a great point, too. Yeah, yeah.
Danny: It’s like, they’ve gone so far into integrating everything that they do, that I just don’t see how, if you’re concerned about Google search, that you could sit back and say, “Yeah, but the Google+ thing I don’t want to mess with.”
Marshall: Right. No, I agree. I agree.
Danny: So, you’re either there at the beginning or you’re just going to come in later on going, “Why didn’t we do this before?” But then you’ll be saying, “Because you’ll be unemployed.” So.
Marshall: I think those are all great points, and I think with that we should probably bring…
Danny: Google+ safe.
Marshall: Brought to you by…
Marshall and Danny: RKG.