Digital Marketing Reports

The RKG Digital Marketing Reports are a collection of charts, data sets, and recaps from the previous fiscal quarter. Using many of our long standing clients as an index, RKG compiles these reports to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising programs.

Digital Marketing Report for Q1, 2013

  • Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing.  For the first time, RKG found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.  However, as consumers have shifted their searches to tablets and smartphones, total click growth remained robust at 15%.
  • View the Q1, 2013 Digital Marketing Report

Digital Marketing Report for Q4, 2012

  • Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend.  Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
  • View the Q4, 2012 Digital Marketing Report

Digital Marketing Report for Q3, 2012

  • Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals.
  • View the Q3, 2012 Digital Marketing Report

Digital Marketing Report for Q2, 2012

  • Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power Google Shopping.
  • View the Q2, 2012 Digital Marketing Report

Digital Marketing Report for Q1, 2012

  • Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided” search queries, now accounting for 21% of Google organic search traffic.
  • View the Q1, 2012 Digital Marketing Report

Digital Marketing Report for Q4, 2011

  • Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algorithm, and the emergence of Social Media as a factor in natural search rankings.
  • View the Q4, 2011 Digital Marketing Report