Digital Marketing Reports

The RKG Digital Marketing Reports are a collection of charts, data sets, and recaps from the previous fiscal quarter. Using many of our long standing clients as an index, RKG compiles these reports to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising programs.

Digital Marketing Report for Q3, 2014

  • Released on October 14, 2014, RKG’s Q3 Digital Marketing Report shows that the third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year. Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter. As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site. For more detailed analyses on mobile, paid and organic search, social, PLAs and more:
  • View the Q3, 2014 Digital Marketing Report

Digital Marketing Report for Q2, 2014

  • Released on July 15, 2014 the Digital Marketing Report for Q2, 2014 shows Google paid search spending grew 24% year over year in Q2. Bing Ads, which includes Bing and Yahoo, grew 19% year over year in Q2. Smartphone clicks grew by 47% year-over-year in Q2, compared to a 43% increase for tablets and a 2% decline for desktop. Find details about PLAs, mobile, CSEs, and more:
  • View the Q2, 2014 Digital Marketing Report

Digital Marketing Report for Q1, 2014

  • Released on April 15, 2014 the Digital Marketing Report for Q1, 2014 shows Google paid search spending grew 17% year over year in Q1. Bing Ads, which includes Bing and Yahoo, also grew 17% year over year in Q1. Facebook generated 54% of social media referrals in Q1 2014. Mobile devices accounted for 37% of social media referrals in Q1. Find details about PLA traffic, Not Provided query data and more:
  • View the Q1, 2014 Digital Marketing Report

Digital Bowl Report, February 2014

  • At RKG, we believe in the power of Digital Visibility – making brands discoverable, in the right place, at the right time, with the right message. There are multiple analyses available on the quality of the creative work of the big game ads – but this report looks at which brands made the most of their ad investment this year. We evaluated how brands leveraged the intersection of search and social, successfully integrating digital.
  • View the RKG Digital Bowl Report

Digital Marketing Report for Q4, 2013

  • Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4. Facebook generated 57% of social media referrals in Q4 2013, while Pinterest generated 14%. Find details about PLA traffic, Not Provided query data and more:
  • View the Q4, 2013 Digital Marketing Report

Digital Marketing Report for Q3, 2013

  • Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y. iOS devices accounted for an estimated 19% of organic search visits, while an issue with iOS 6 led to 11% of Google organic searches being misattributed by web analytics in Q3. Find out more:
  • View the Q3, 2013 Digital Marketing Report

Digital Marketing Report for Q2, 2013

  • Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year.  Google spending grew at 18%, while total spend on Bing Ads rose an impressive 58%.  While smartphone CPCs accelerated from 55% of desktop levels to 60% as more advertisers transitioned to Google Enhanced Campaigns, the impact to total CPC growth was negligible.
  • View the Q2, 2013 Digital Marketing Report

Digital Marketing Report for Q1, 2013

  • Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing.  For the first time, RKG found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.  However, as consumers have shifted their searches to tablets and smartphones, total click growth remained robust at 15%.
  • View the Q1, 2013 Digital Marketing Report

Digital Marketing Report for Q4, 2012

  • Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend.  Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
  • View the Q4, 2012 Digital Marketing Report

Digital Marketing Report for Q3, 2012

  • Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals.
  • View the Q3, 2012 Digital Marketing Report

Digital Marketing Report for Q2, 2012

  • Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power Google Shopping.
  • View the Q2, 2012 Digital Marketing Report

Digital Marketing Report for Q1, 2012

  • Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided” search queries, now accounting for 21% of Google organic search traffic.
  • View the Q1, 2012 Digital Marketing Report

Digital Marketing Report for Q4, 2011

  • Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algorithm, and the emergence of Social Media as a factor in natural search rankings.
  • View the Q4, 2011 Digital Marketing Report