The Rise of DuckDuckGo and Blekko?

Mark Ballard was recently interviewed by MIT’s Technology Review about the growing popularity of alternative search engines to Google, namely Blekko and DuckDuckGo.

Mark Ballard, a senior research analyst with Rimm-Kaufman, where he tracks online marketing and advertising, notes that both search startups started from a low base, making big growth easier to achieve. But he says they have proven that users can be tempted away from Google with the right product. “While we’ve seen Google ramp up their display of ads and move further and further from the ‘ten blue links approach’ [to more complicated search results], Blekko and DuckDuckGo are offering a simpler, less cluttered user experience.”