Business Insider Talks Google Shooping with RKG and Channel Advisor

Business Insider was quick to get RKG’s analysis of Google’s recent changes to Google Shopping.

Mark Ballard, a senior research analyst at RKG, noted that while changing Google Shopping to a fully paid marketing channel could generate a bit revenue for Google’s paid click services, it could also draw the ire of antitrust regulators, advertisers, and users.

UPDATE:

Ecommerce Times also conducted an interview with Mark Ballard on Google Shopping’s switch to a CPC product:

“Based on our clients’ results, we would expect Google Shopping to increase Google’s paid click total in the neighborhood of 2 to 5 percent over the long term. That’s not a huge percentage, but it would ultimately mean billions more in revenue for Google,” Mark Ballard, senior research analyst at Rimm-Kaufman Group, told the E-Commerce Times.

Profit is likely to come without many complaints from retailers, Ballard said.

“The reaction from our retail clients has been more positive than I expected,” he said. “While no one is happy about having to pay for traffic that we were previously getting for free, a number of retailers have expressed optimism that the change will help fight price erosion and eliminate low-quality merchants who turn customers off from the entire comparison shopping channel.”