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Practical Dayparting

Ryan Gibson
Search Marketing Expo SMX East
New York, NY
October 8, 2008

Search marketers understand the value to dayparting — showing ads associated with certain times of the day — but it can be a pain to setup and analyze. We’ll provide tips and info to make the job easier and more effective.

Attendees will learn:

Who should be looking at dayparting analyses, and why.

How to get at the right data for dayparting analysis.

A step-by-step approach for applying your findings for maximim ROI.