Paid Search Marketing

RKG provides a full-service Pay-Per-Click advertising solution for Google, Yahoo, MSN and Ask.com. We build the keyword lists, write the ad copy, test landing pages, and use RKG’s proprietary bid-management platform to maximize sales within our client’s efficiency objectives.

As an RKG Client, you’ll benefit from:

The power of our paid search technology platform.

Our proprietary technology for creating, tracking, managing, and optimizing large search campaigns is unique in the industry for three reasons: it works, it scales, and it isn’t a black box. Our tools track every click, visit, order, and item, allowing us to monitor and optimize advertising spend versus resulting sales. Our platform provides both auditable atomic-level data, as well as meaningful marketing roll-ups and slices.

The expertise of a dedicated Analyst.

We strive to offer our clients effective advertising through unusually attentive service. We believe it’s important to have the client-facing person also be the data analyst, not simply a liaison. We think having the analyses done by the people who know the ins and outs of the specific accounts produces better results for our clients.

Our Analysts are hired on the basis of their superior communication and quantitative analytic skills; traits that are hard to find in a single individual.

Each Analyst is responsible for no more than 5 client accounts, ensuring that each account gets enough attention to produce exceptional results. Each Analyst has a Senior Analyst Team Leader to provide additional insight and support as needed.

Your Analyst works closely with your marketing team to plan, build, post, track, and optimize search campaigns. Your Analyst will collaborate with your internal marketing team via regular phone meetings. Your Analyst runs our tools on your behalf. This frees your marketing folks from the tedious details, saving them for higher-value marketing and merchandising work.

The clarity of our comprehensive reporting.

Our reporting platform integrates all your search efforts across all the engines and all the data-feed venues into one convenient set of unified reports.

We provide clients with weekly reports on their campaigns, their phrases, their sales, their items sold, and the return on their advertising. Beyond regular reports, at your request, your Analyst will conduct ad-hoc querying and reporting against our data warehouse, answering questions not covered in our standard reports.

We understand the difference between data and information. To save you time, your AM analyzes each report before sending it you, highlighting key results and suggesting next-steps.

Like to see samples of our reports? Just give us a call.

The comfort of our retailer-friendly approach.

Our standard contract is retailer-friendly, providing a 15-day out, without cause. We retain our Clients through superior results and service, not long-term binding contracts.

Our tracking system was designed from the bottom-up to be easy on your IT staff. Most clients report that adding RKG tracking to their site was straight-forward, typically taking two hours or less.

We support all web site analytics tracking tags, off-the-shelf and homebrew. If you want inbound search traffic to your site tagged a certain way, to just about any level of detail, we can do it. (Our platform maintains all the data for our reporting and optimization, so if you aren’t running a site analytics package, that’s fine too.)

Call us to learn more.