http://www.rimmkaufman.com Search Marketing & Web Site Consulting Thu, 08 May 2008 19:46:44 +0000 http://backend.userland.com/rss092 en Alan Rimm-Kaufman will speaking on "New Developments In Paid Search" at the University of Virginia's Darden School Of Business, as part of the executive education course, "Online Marketing Update At Darden." Rimm-Kaufman developed this executive education course in conjunction with Darden faculty members Paul Farris and Phil Pfeiffer. The course ... http://www.rimmkaufman.com/new-developments-in-paid-search/ On April 30, 2008, Larry Becker will be speaking at UVA's Darden School Of Business on "Effective Websites" as part of the executive education course, "Online Marketing Update at Darden". Course link: Online Marketing Update @ Darden, April 2008 http://www.rimmkaufman.com/effective-websites/ Alan Rimm-Kaufman will be speaking at MIT's Operations Research Center on "The Business And Mathematics of Pay-Per-Click Bidding" on May 30, 2008 as part of the "OR And The Internet" conference. Abstract: Have you noticed those little text ads ... http://www.rimmkaufman.com/the-business-and-mathematics-of-pay-per-click-bidding/ Scene: A bar at a conference hotel during a marketing trade show. Bill: Tim? Is that you? Tim: Bill! Let me buy you a beer. How long’s it been? Four years? You’re looking great. Bill: Thanks. I think we last met up at a catalog conference in 2008. So yes, about ... http://www.rimmkaufman.com/future-of-cataloging/ This article assumes that insights gained from Web testing lead to effective print catalog presentations. That is our “Big Assumption.” If you disagree, skip to the next article. No hard feelings; see you next month. Still reading? Good. There are two decent reasons to accept the Big Assumption. First, the web ... http://www.rimmkaufman.com/use-online-testing-to-increase-print-catalog-response-rates/ George Michie will be moderating a panel on affiliate marketing at IRC 2008. For many years, George has been (and remains today) highly critical of the affiliate channel, so this promises to be a lively session! Joining George on the panel will be Barbara Hurd, VP of ... http://www.rimmkaufman.com/affiliate-marketing-far-more-dangerous-than-you-think/ Alan Rimm-Kaufman will be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9. Alan will be leading roundtables discussing off-site testing via paid search (copy, landing pages, matchtypes) and on-site testing via MVT (layout, flow, headline, value proposition, design). http://www.rimmkaufman.com/advanced-strategies-for-on-site-and-off-site-testing/ Thanks for listening to my talk at NEMOA, 13 March 2008. Here's a list of links discussed. Cheers -- Alan PS: Add us to your feedreader: http://feeds.rimmkaufman.com/rkgblog Links & Resources NEW! Watch the video: 45 Web Marketing Ideas For Online Retailers (Video) NEMOA 120' water balloon stunt ... http://www.rimmkaufman.com/nemoa2008/ Start the new year off right by getting up to (search) speed Are you on top of today’s hottest ideas in free and paid search? Here are 14 easy-to-implement ways to get your site to the top of everyone’s results. Each could support a full article in its own right, so ... http://www.rimmkaufman.com/14-hot-ideas-in-free-and-paid-search/ 11 steps to get you up to speed Is your company blogging yet? With the soaring cost of postage and pay-per-click advertising, blogging offers catalogers a powerful channel to get their message to prospects and customers worldwide. The cost is low. The impact is high. Here are 11 steps to ... http://www.rimmkaufman.com/blogging-101-for-catalogers/