http://www.rimmkaufman.com The Rimm-Kaufman Group helps retailers increase profits from paid search. Fri, 15 May 2009 20:45:10 +0000 http://backend.userland.com/rss092 en As budgets get tighter, proving that paid search is worth every penny becomes even more important. This panel discussion explores methods of proving that paid search is paying off more than its share in marketing dollars received, plus they examine ways to get even more ROI out of your ... http://www.rimmkaufman.com/proving-improving-roi-in-paid-search/ George Michie is a member of Google's SEM Council and is attending the kick-off meeting for 2009. This council is comprised of a small group of search marketing professionals who meet biannually and serve as advisers to Google within the search marketing space. http://www.rimmkaufman.com/googles-sem-advisory-council/ Paid search allows marketers to understand exactly how their advertising dollars are being spent and see what they're getting in return. But search doesn't operate in a vacuum, so a lot goes into understanding and interpreting the data. In this session, we'll discuss the methods and importance of tracking offline ... http://www.rimmkaufman.com/measuring_search_and_offline_success/ RKG will have a booth in the exhibit hall. Come see us in Booth #743! http://www.rimmkaufman.com/shoporg-annual-09-expo-hall-booth-743/ Most retailers acknowledge that allocating credit for a sale is really complex and the systems for dealing with it are rudimentary at best. George Michie, Principal, Search Marketing for RKG has extensive experience sorting out the allocation issue. He will discuss the approaches that a retailer can take and analyze ... http://www.rimmkaufman.com/when-there-are-so-many-marketing-vehicles-who-gets-the-credit-for-the-sale/ RKG will be in Booth #352 in the exhibit hall. Come by and see us! http://www.rimmkaufman.com/internet-retailer-conference-exhibition-exhibit-hall/ As you set out to optimize your website, does a one-dimensional view of conversion tell you all you need to know when courting prospects through e-marketing, direct mail, TV and print? And when lead capture and sales occur online as well as by phone and brick-and-mortar stores? Does ... http://www.rimmkaufman.com/accm-new-orleans/ Ryan Gibson, Director of Marketing, and Cady Condyles, Senior Marketing Analyst, will be attending. Please contact us if you'd like to schedule a meeting with them at the show. http://www.rimmkaufman.com/shoporg-strategy-innovation-orlando/ Search marketing continues to capture a larger share advertiser's budgets. In this session, we'll discuss core concepts necessary for understanding how to run a profitable paid search program. http://www.rimmkaufman.com/core-search-marketing/ Search marketers understand the value to dayparting — showing ads associated with certain times of the day — but it can be a pain to setup and analyze. We'll provide tips and info to make the job easier and more effective. Attendees will learn: Who should be looking at dayparting analyses, ... http://www.rimmkaufman.com/practical-dayparting/