This session will provide a detailed look into online search for the B-B community. The panel will discuss what makes B2B search/online advertising unique and provide information on the best ways to reach B-B customers through search. It will provide you with actionable information to drive your search marketing and answers to the following questions:

• What is the B2B community looking for online?
• What makes search/online advertising to the B2B community unique?
• How do I measure search campaign success? Clicks? Leads?
• What are the best practices for acquiring B-B customers through traditional paid search marketing on Google, Yahoo, and MSN?
• How can leverage vertical/specialized search opportunities to reach B-B customers?
• What are the 3 mistakes a B-B search marketer should never make?

DMA B to B Marketing Conference