| Non-Brand | Brand | |||||||||||
| Dimension | CTR - NB | CR - NB | SPC - NB | AOV - NB | CTR - Brand | CR - Brand | SPC - Brand | AOV - Brand | PPC_perc_sales | PPC_perc_ords | Brand % of PPC Ord | Brand % of PPC Sales |
| Q1 | 3% | 1% | $ 1.29 | $ 150.28 | 18% | 2% | $ 2.66 | $ 115.98 | 20% | 23% | 73% | 77% |
| Q2 | 3% | 1% | $ 1.16 | $ 130.29 | 16% | 3% | $ 3.19 | $ 103.39 | 19% | 26% | 67% | 72% |
| Q3 | 2% | 1% | $ 1.29 | $ 110.08 | 15% | 4% | $ 3.73 | $ 98.87 | 26% | 23% | 68% | 70% |
| Q4 | 2% | 1% | $ 1.71 | $ 126.22 | 21% | 6% | $ 7.40 | $ 130.84 | 22% | 21% | 54% | 53% |