Non-Brand				Brand
Dimension	CTR - NB	CR - NB	SPC - NB	AOV - NB	CTR - Brand	CR - Brand	SPC - Brand	AOV - Brand	PPC_perc_sales	PPC_perc_ords	Brand % of PPC Ord	Brand % of PPC Sales
Catalog	2%	1%	$      1.58	$   134.97	15%	10%	$          11.81	$        114.59	22%	23%	42%	38%
Distributor	2%	0%	$      0.29	$     75.57	6%	7%	$          14.42	$        200.22	10%	17%	39%	63%
Pure Play	3%	1%	$      1.71	$   189.72	5%	5%	$          14.42	$        320.29	54%	62%	2%	3%
Retail	3%	1%	$      0.95	$     78.98	20%	2%	$            2.15	$        134.83	16%	17%	41%	54%