| Non-Brand | Brand | |||||||||||
| Dimension | CTR - NB | CR - NB | SPC - NB | AOV - NB | CTR - Brand | CR - Brand | SPC - Brand | AOV - Brand | PPC_perc_sales | PPC_perc_ords | Brand % of PPC Ord | Brand % of PPC Sales |
| B to B | 2% | 1% | $ 0.70 | $ 84.81 | 6% | 12% | $ 16.16 | $ 134.09 | 3% | 22% | 31% | 42% |
| B to C | 3% | 1% | $ 1.45 | $ 129.11 | 18% | 4% | $ 4.96 | $ 120.49 | 24% | 22% | 39% | 37% |