| Non-Brand | Brand | |||||||||||
| Dimension | CTR - NB | CR - NB | SPC - NB | AOV - NB | CTR - Brand | CR - Brand | SPC - Brand | AOV - Brand | PPC_perc_sales | PPC_perc_ords | Brand % of PPC Ord | Brand % of PPC Sales |
| Large | 3% | 1% | $ 1.41 | $ 117.49 | 21% | 3% | $ 4.42 | $ 138.32 | 28% | 23% | 44% | 48% |
| Medium | 2% | 1% | $ 1.48 | $ 138.02 | 11% | 4% | $ 4.58 | $ 116.09 | 15% | 24% | 21% | 18% |
| Small | 3% | 1% | $ 1.40 | $ 136.95 | 15% | 18% | $ 15.51 | $ 84.15 | 23% | 18% | 46% | 34% |